In just 100 words, you don’t have too much room to play. Describe your aspired position, industry and what are the things that you wish to accomplish in that role (bulk of this short essay should focus on this part)
This letter is meant to be your personal statement that provides the Admissions Committee with an understanding of your candidacy for Marshall beyond what is evident in other parts of your application. This essay is purposely open-ended. You are free to express yourself in whatever way you see fit. Our goal is to have an appreciation for and an understanding of each candidate in ways that are not captured by test scores, grades, and resumes.
USC Marshall admissions team has literally given you an empty space to talk about anything. You can take any of the following paths:
Read some of the sample essays that I have helped my clients create for their successful B-school applications. All of them have been written and rewritten multiple times to project their differentiation. Read both the finalized essays and the basic write-ups given by the clients in order to understand the huge difference between the two. A meticulous review will help you to realize how much discussions and modifications were done to create the final pieces. Please don’t copy the ideas. I don’t mind if you do. But the chances are, they won’t suit your profile and it will jeopardize whatever odds you now have.
This is an optional essay. Please read about my feedback in my blog here.
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Politicians have speech writers. Journalists use news editors. Famous writers and columnists have an army of professional editors. Don’t you think you also need to have one?